10 best campaign management tools for marketing teams in 2024

People always say, “work smarter, not harder” and I agree – especially in today’s age of technology. You don’t need to do everything manually. You have your digital helpers: marketing campaign management tools. And the best part is – most of them cost a lot less than hiring a team or even an employee.

So, today I’m going to introduce you to 9 of the best campaign marketing software – aka campaign marketing tools.

Without further ado, let’s begin with:

Table of contents

• Best marketing campaign management tools for each category
  • Best content campaign tracking software
  • Best data and campaign tracking software
  • Best email campaign tracking tools
  • Best social media campaign scheduling software
• Conclusion
• Frequently asked questions

Best marketing campaign management tools for each category

Below, we have listed the best marketing campaign tracking software in 4 different categories. Those are:

• Content campaign tracking tools if you need better in-team communication and planning,
• Data and CRM software if you need to have a better grip of your data and projects,
• Email campaign tracking tools if you need a better email sequence and automation,
• And social media campaign tracking and scheduling tools to power-up your social media and brand visibility.

Let’s discover the best marketing campaign management software for each category:

Best content campaign tracking software

If your marketing strategy relies on multiple team members and shared task responsibilities, you will need a blog and task tracking software to keep everything under control.

The main features that you should be looking for in such a management software should be:

• Collaboration,
• Cross-channel coordination,
• Feedback and approval,
• And task automation.

1- ClickUp

ClickUp is a great project management and tracking software for marketers since it provides almost all the features that you could expect from a project management tool.

With ClickUp, you can create projects, subtasks, track time, manage your sprints, and integrate all your other marketing campaign tools and other tools with your workflows.

ClickUp is loved by most of its users, and the tool has a rating of 4.7/5 on G2.

While there are almost no complaints about the features and their functionalities, reviewers of ClickUp warn new users that the tool has quite a lot to offer, and figuring out what feature works best for your team can take a bit of time.

ClickUp’s key features:

• Automations
• Templates
• 1000+ integrations
• Collaboration
• Different view types
• Real-time reporting
• Goals and milestones
• Task management
• Reminders and recurring tasks

ClickUp’s pricing:

• Free plan: free forever with 100MB storage.
• Unlimited plan: $7/month/member with unlimited storage and native time tracking.
• Business plan: $12/month/member with workload management and Google SSO.
• Enterprise plan: custom quotation with white labeling and advanced API.

2- Asana

Asana is also a collaboration and a campaign management solution. Asana has customized workflow features and allows you insights into your team’s work productivity.

Asana is incredibly easy to master. Their free plan allows small businesses and startups to avail themselves of the service easily. However, Asana has a rating of 4.3/5 on G2 – which is not too low but lower than most tools in the same segment.

Many users complain that the tool has a very steep pricing – especially between the two tiers. Another reason why the rating is lower is that the tool has its bugs here and there. If you are relying your business on this tool, then make sure to double check the settings and automations you set up.

Asana’s key features:

• Multiple project views; list, timeline, board, and calendar  
• Workflow automation
• Project reports
• Workload management
• 200+ integrations
• Work tracking

Asana’s pricing:

• Personal plan: free forever with up to 10 members and unlimited tasks.
• Starter plan: $10.99/month/user with up to 500 users and timeline view.
• Advanced plan: $24.99/month/user with up to 500 users and 25.000 automations per month.
• Enterprise plans: custom quotation with unlimited essentials and SAML.

3- Retable

Retable is an ideal marketing task management software due to its easy-to-use interface, especially for large and complex projects. It’s a spreadsheet-based database management and visualization program that can help you get rid of clusters and complicated spreadsheets.

If you ask, “What makes Retable different from the others?”, then you will be pleased to hear that Retable can record unlimited tables and workspaces with smooth collaborations and user management. You can access your files from any device including Windows, Mac, Android, and iOS.

Retable allows you to Create your workflows hassle-free, share easily, and store easily without having to go through a steep learning curve such as other tools or learn mind-bending formulas like Excel.

Retable’s key features:

• Real-time in-app and email notifications
• Conditional formatting
• Unlimited workspaces
• Data validation rules
• Reference between tables
• Convert raw data into useful insights
• Form integration with tables
• Custom form design
• Custom branding
• 10+ integrations with various tools,
• Webhooks
• Custom smart data views like kanban, card, calendar, map, grid, form, list and chart,
• 30+ advanced column types and refined formulas
• Organization & team management
• Built-in automations
• Built-in ChatGPT integration
• Organization and team management

Retable’s pricing:

• Free Trial available for 30 days.
• Team plan: $12/month/user with organization and team management.
• Enterprise plan: Custom quotation for larger corporations.
• One-time-licenses: $199 for 10 users, $299 for 20 users, $349 for 30 users. Pay once and use forever licences.

Best data and campaign tracking software

The difference between campaign planning tools and marketing campaign tracking software is that one tracks your tasks, and the other tracks the data and analytics to provide you with more insights about how your campaign is going and what you should do next.

The main features that you should be looking for in such a data tracking software should be:

• Integrations with your marketing and data software,
• Automations and notifications,
• Insights and suggestions.

4- HubSpot

HubSpot has spread its name with its free tools and comprehensive CRM capabilities. The tool allows you to have a holistic view of your marketing and sales operations at the same time.

HubSpot is an all-in-one tool that can bring all your marketing operations under one roof. This has its pros and cons, with the most obvious downside being that since the tool is mainly a CRM software, you would still need some support from other tools as well.

HubSpot’s marketing hub has a 4.4/5 rating on G2 and the most repetitive complaint is the fact that the tool seems to miss some very important features, such as less intuitive reporting options.

HubSpot’s key features:

• Ads software
• Blog software
• Online form builder
• Landing page builder
• Marketing analytics
• CTA and lead capture software
• Email hosting
• Social media management

HubSpot’s pricing:

• Free plan for up to 5 users.
• Starter plan: $15/month/seat with live chat and landing pages.
• Professional plan: $800/month with 2000 contacts and custom reporting.
• Enterprise plan: $3,600/month with custom events and custom objects.

5- Salesforce

Salesforce is a very well-known CRM suite that helps mostly enterprises with their targets and marketing/sales campaigns.

Salesforce is a strong and powerful tool – if you have the budget for it. The tool can do almost everything for you with automation and smart suggestions. It goes without saying that it is possibly one of the most comprehensive marketing campaign tracking software.

But it also has great downsides. The tool has a 4/5 rating on G2. Most complaints are about the steep learning curve and the pricing. Keep in mind that you will have to have a dedicated employee or team to Salesforce, which will potentially increase the price even more.

Salesforce’s key features:

• AI powered campaigns
• Personalization
• Data collection and visualization
• CRM capabilities
• Marketing cloud capabilities

Salesforce’s pricing:

• Starter suite plan: $25/month/user with email marketing and analytics.
• Pro suite plan: $100/month/user with greater customization and automation.
• Marketing cloud engagement plan: $1250/month with content creation and robust analytics.

6- Google Analytics

Google Analytics, popular for web analytics, shows you your website traffic and how users act on your site.

Google Analytics is renowned for its web analytics capabilities, providing comprehensive data on website traffic, user demographics, and behavior. It’s particularly useful for web-based products.

And although it has over 6000 reviews on G2, the tool still managed to get a score of 4.5/5.

Google Analytics’ key features:

• Web analytics
• E-commerce tracking
• Customization
• Use cases
• Smart insights

Google Analytics pricing:

• Google Analytics is free of charge

Best email campaign tracking tools

A marketing campaign solution isn’t complete without a good email marketing structure. Your newsletters, automated emails, and even onboarding will heavily rely on emails.

Thus, look for these features while searching for a good email marketing campaign tracking software:

• Campaign planning,
• Scheduling,
• Task automation,
• Content creation,
• Monitoring and reporting.

7- Mailchimp

Mailchimp is an email marketing software offering a long list of features from which every mid-size business can derive value when improving its email marketing campaigns.

With plenty of features, Mailchimp has succeeded in becoming a powerful email marketing platform that business owners hear of at least once when it comes to email campaigns.

Mailchimp has a score of 4.3/5 on G2. Users love the extent it helps them and the variety of templates to use. But, Mailchimp mostly failed to satisfy users when it came to technical support.

Mailchimp’s key features:

• Email builders,
• Content optimizer,
• Customer journey builder,
• Email marketing automation,
• Advanced reporting,
• Transactional emails,
• Surveys,
• Classic integrations, and
• A mobile app.

Mailchimp’s pricing:

• Free plan: free forever
• Essentials plan: $13/month for 500 contacts.
• Standard plan: $20/month for 500 contacts.
• Premium plan: $350/month for 500 contacts.

8- ActiveCampaign

ActiveCampaign is a popular and more affordable CRM solution for marketing and campaign management systems.

While ActiveCampaign is more like a CRM solution such as HubSpot or Salesforce, the features and the pricing will help you out more in your email marketing campaigns rather than overall management systems.

The tool offers full control over your emails. For example, you can broadcast them, trigger them, target them, schedule them, and use email autoresponders, transactional emails, and follow-ups with ease.

The tool has a 4.5/5 rating on G2, and most complaints are about the surprise price hikes – so beware.

ActiveCampaign’s key features:

• Data management,
• Landing pages,
• Forms,
• Automations,
• Data quality management,
• Segmentation,
• Lead nurturing.

ActiveCampaign’s pricing:

• Lite plan: from $29/month.
• Plus Plan: $49/month for 500 contacts.
• Professional plan: $149/month with the landing page builder, landing page templates, and advanced CRM functions.
• Enterprise plan: starts from $259/month but the price can change depending on your needs.

Best social media campaign scheduling software

Everything is possible with the correct use of social media, and almost nothing is possible without it nowadays. These tools will help you build a notable brand on social media platforms and manage your social media marketing campaigns.

The most significant features you should be looking for in a social media marketing software are:

• Automations,
• Data and analytics,
• Publishing and captioning capabilities,
• Scheduling.

9- Keyhole

Keyhole is a social listening and influencer marketing platform that wanted to increase its trial to paid conversions to improve business metrics.

Keyhole’s social listening, influencer tracking, and social media analytics products help marketers improve their social media strategy and prove their impact to colleagues and clients.

The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

Keyhole has a rating of 4.3/5 on G2. People mostly love Keyhole’s capabilities, but they warn new users about the pricing and how much it can escalate with successful campaigns.

Keyhole’s key features:

• Report exporting
• Scalability
• Competitor analysis
• Follower analysis
• Post performance
• Social measurement
• Influencer identification
• Sentiment analysis
• Social reporting

Keyhole’s pricing:

• Individual plan: $89/month with Twitter, Instagram and Facebook compatibility.
• Team plan: $189/month with TikTok and LinkedIn compatibility added, plus competitive analysis.
• Pro plan: $259/month with YouTube compatibility and unlimited users.
• Advanced plan: $549/month with 25 Trackers and 50k mentions.

10- Hootsuite

Hootsuite is one of the most extensive social media management tools trusted by over 15 million people and more than 800 Fortune 1000 companies.  

Hootsuite not only lets you manage all your social media accounts in one place, but it also has a content curation feature that can help you locate and post interesting material in seconds.

Along with many other features, this tool also comes with great analytic reports and suggestions.

The tool has a rating of 4.2/5 on G2. Most negative reviews claim that the tool has been buggier ever since 2020.

Hootsuite’s key features:

• Campaign optimization
• Social engagement
• Social ads
• Reports & dashboards
• Social analytics
• Competitor analysis
• Follower analysis
• Post performance

Hootsuite’s pricing:

• Free plan available
• Professional plan: €39/month.
• Team plan: €109/month.
• Business plan: €669/month.
• Enterprise plan: custom quotation.

Conclusion

As you can see, there is not one campaign management platform that does it all, but all those tools have their own areas of expertise.

These 9 marketing campaign solutions will provide you with campaign data trackers, planners, collaboration systems, social media trackers and automation systems. Choose what’s best for you and your business’ needs, and you won’t have to worry about marketing campaign success any longer.

Frequently asked questions

Let's answer the most frequently asked questions about marketing campaign management tools and softare:

What is the best campaign management software for marketing?

The answer to this question depends on your needs. You can find a detailed list with campaigns software categories right here.

How do you manage a marketing campaign?

Managing a marketing campaign involves utilizing various tools and strategies. You can leverage campaign management software or campaign management tools to plan, execute, and monitor campaigns efficiently. Additionally, employing a campaign management system can streamline collaboration and task assignment within your marketing team.

How do you track a marketing team?

Tracking a marketing team's progress and performance can be achieved through marketing campaign tracking software or campaign management tools. These tools provide real-time insights into tasks, deadlines, and results, allowing managers to monitor team activities effectively and make data-driven decisions.

What are the 5 elements of a marketing campaign?

The five essential elements of a marketing campaign include strategic planning, creative content development, targeted audience segmentation, effective communication channels, and thorough performance analysis. Utilizing marketing campaign planning tools can help ensure that each element is carefully considered and implemented for maximum impact.